A High level _ _ _SEX Scandal in Sussex, WI. ©2-10-2016 By Chris Aykroid Back in the mid- 90’s, autumn of 1996, Sussex was having phenomenal growth with a few new subdivisions and the brand new Sussex Industrial Park going in. The Village contracted company to erect a new water tower to handle the water demand. It was built on the west side of town, right next to county Highway J, now known as state Highway 164. Most people don’t think twice when they turn on the faucet to brush their teeth or wash some dishes. There is actually an extensive network of pipes throughout the community to distribute water to all citizens that need it. The water tower’s job is to regulate, store and maintain water pressure so that everyone can use the water they need in their daily lives.
Driving by the site almost daily, we watched with fascination as the steel plates were welded together and the tower rose higher and higher until one day it was completed... they then painted it with several coats of white paint to seal the deal. The tower sat until the end of next week, Friday. A hanging scaffolding appeared and two sign painters began lettering what I assumed
would be the word “SUSSEX”. The type style is/was Eurostile Extended , the village decided to go with the stock lettering package and not the village logo, that you see very often on municipal water towers. The strange thing was that the painters started with the last letter X proceeded backwards. Next came the E then the S. At this point it was well past 6 p.m. and being the beginning of the weekend and the sun going down... these guys called it a day.
The word SEX was on the tower the entire weekend. Needless to say, the water tower became an overnight sensation with a mention on the Paul Harvey radio show and even a blurb in the December issue of Playboy magazine; "Towering Libido’ - Sussex, Wisconsin--the phones rang off the hook at !
the village hall after workers painting the Sussex water tower completed !
only three letters before calling it a day. Parents expressed concern about explaining the giant S-E-X to their children.” Playboy Magazine 12/96 All weekend folks using highway J were covering children's eyes and thinking happy thoughts. When Sussex built another tower on the east side of town a couple of years later, they used the village logo instead. It is said that water towers need to be repainted about every 15 years, the Sussex tower is 18 years old this fall so drive by and get a look at some great S-E-X , north and southbound, before you miss your chance.
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Your ideas can be brought to life, information can be made more entertaining and understood, products that don't yet exist are on display, technical details can be shown, expensive photo shoots can be avoided...all with good illustration.

The Point-of-Purchase is where the customer is ready to buy. These concepts are placed right in the marketplace itself. This specialty uses creative design and (mostly), plastic polymers, various molding techniques and good placement that display aspects of the products to make the buying experience a lot more informative.

Sometimes your photographs are not quite there, it may be too expensive to re-shoot or maybe just impossible. A much better solution is to simply retouch the photo to get it where you need it.



Your web interface is your marketing effort. It is accessible by the world and can be the beginning of all of your print, branding and advertising efforts. It all starts with your interface. Here are some of my most favorite  designs from the last 18 months or so.  Designed by moi and expertly produced by the Orion Group in Sussex, Wi.

Printed items can be in many forms, all valuable to your marketing efforts. It could be as simple as a business card or as comprehensive as a presentation folder, brochure or magnetic calender. I can give you a quote as-well-as ideas.

An avatar to be an ambassador for you online, a character to be part of your brand or to represent a product or service. Maybe a caricature of your staff to make a nicely done "about us" page on your website or publication.

It's your symbol, your logo, your colors, how you are identified  and remembered at a glance. It effects your website, your print items, your message and even your companies culture. Consider a new look for your branding program or evolve your current symbol to something new.

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Hello, my name is Chris Aykroid

and I am a  designer.


I have been passionate about graphics...since collecting stickers as a kid. I think it's always fascinating how form, shape and color come together to make a stunning, (or even not so much), visual image.


I have been creating logos, web, print graphics, displays and interfaces for the Point of Purchase, Sign, Print and Web business' for many different customers for over... well, lets just say that it's a little while.


I use the Adobe suite of products, Photoshop and Illustrator as well as Flash and Muse.


Is there any way I can help with the production of your product or service? I can work on-site or remotely.


Have a look over some of my work, I have selected some of my favorite projects to show...most fairly recent. If you have a question or want to get a hold of me for some other reason, use the contact form and I will get right back to you.


Thanks for taking a look!


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